BY: GABY MORENO
Hello Hip Hop Heads and Horror Fans,
I had the opportunity to interview the owner of Fivespace. Fivespace is a hip hop record store, but you can also find an eclectic mix of other genres in his discounted vinyl crates. There is also a rack of vintage 80’s and 90’s clothing, Kung Fu DVD’s, VHS’s, CD’s, cassettes, hip hop memorabilia from books, rings, pins to mugs. He also has a small comic book selection and more rarities! If you haven’t been here definitely check it out it’s in the heart of North Park, San Diego!
This record shop is the place to be for any hip hop head or a lover of the culture! It is not only for hip hop fans, but also for anyone who has a love for music period! As soon as you enter the shop you get a sense of nostalgia. As you enter the shop you immediately see hip hop records along the walls on shelves, as well as cassettes. If you are lucky enough you might also bump into local artists or other well known artists. For instance, today when I conducted this interview local artist Aki Kharmicel was there working on a project with Erick. As soon as you enter Fivespace you are greeted by Erick who welcomes you in and offers his knowledge and expertise if needed. If you’re looking for a particular item or want to custom order Erick is very flexible with that, just ask him!
Erick was humble enough to sit down with me for this interview. The first time I went to Fivespace was when there was a beat/producer event. This was when he was at his old location near Arizona St., just a few blocks away from where he is located now. That show was amazing! Ever since then I began going there and became a regular customer!
Erick is not only a business owner he is also a Hip Hop Producer. His origins as a Producer are a bit mysterious. If you want to check out his music find him on your favorite streaming platform by his moniker Sir Froderick! Without further a do continue to read below and learn about Erick as a business owner, Hip Hop connoisseur and Producer!
Q: What’s your favorite scary movie?
Sir Froderick: The Shining, I got a chance to score it and it holds sentimental value.
Q: When did you fall in love with the hip hop and the culture?
SF: Since I was a little kid, since I bought my first album. I think it was Slick Rick – The Great Adventures of Slick Rick or maybe Big Daddy Kane – Long Live the Kane.
Q: What are your favorite Hip Hop records of all time? Why?
SF: ATCQ – Midnight Marauders, Pete Rock & C.L. Smooth – The Main Ingredient, EPMD – Business as Usual and Gang Starr – Daily Operation. Favorite because beats and rhymes are well put together and they are well thought out projects.
Q: Who are some of your favorite Producers or Producers who have influenced you?
SF: DJ Premier, DJ Shadow, Biz Markie, Prince Paul
Q: Who are some of your favorite rappers/emcees ?
SF: Guru, Q-Tip and PMD
Q: Tells us about yourself and your brand as a Producer and business owner?
SF: Sir Froderick as a brand is just all about collage. A cut and pasting of all types of sounds and or images. My art also explains my music, which is cutting sound effects and pasting them into a whole new piece and a whole new medium to the beholder.
As for Fivespace it’s a place or a piece of me, a piece of my type of lifestyle that I can try to expose to everybody else. A shop where people can come in and feel nostalgia when they come into Fivespace.
Q: What is your motto or mission statement that motivates you or you go by?
SF: I got this piece of like a birthday card, I think from my mom, you know it’s from an unknown source. I think the quote was, “Do what you can do in life that you know you can’t fail at”
Q: What do you want your followers to know about you and what you represent?
SF: In the words of Fat Joe: “Shit is real!”
Q: Where did the name brand Fivespace come from? Any special meaning behind it?
SF: My wife Rachel, she got the idea. She is into numerology, so the address of our old storefront broke down to being Fivespace. At the end of it, it was 5 and we were in a space, so called it Fivespace.
Q: What made you want to open up a record store here in San Diego?
SF: Originally trying to do it in Seattle, but it was too expensive. We found a reasonably priced place that is blossoming and still feel its blossoming!
Q: What do you believe makes a business thrive?
SF: You have to have heart!
Q: How do you juggle business and life? I know keeping a business running is tough its having to work 24/7. How do you mentally prepare or what keeps you going?
SF: I love what I do! You gotta love what you do. I think that is really the main key. When you got any type of job or whatever work that is bringing or paying your bills you gotta make sure you love it. So you go into it with all heart! Like I was saying before it’s fun to do, it’s passion. Labor of love!
Q: Where do you see the future of Fivespace going? I know you gotta keep future plans under wraps, but it would be dope to know your vision or a brief glimpse of where you see your business going. Any more shops?
SF: I’m not thinking in those lengths yet. I am just hoping to be able to get more people into the know of this place. I want people to know that we exist! I would just love to spread the name, grow the brand and then see where it goes. I’m just riding the wave, I’m on a boogie board right now!
Q: What do you believe you have to offer that is different from your peers or competition?
SF: History! I am in the game, as well as studied the game. I feel like I’m more in touch with what is going on when it comes to Hip Hop music. I feel like when people come here I’m giving pretty good guidance or insight to what I feel is good music or suggestions.
Q: San Diego Hip Hop scene is alive and well, what are some of the people you have worked with in the past or plan on working with in the near future?
SF: I am curated who I worked with. But in the past I worked with Dre Trav and Ralph Quasar when he was 18sense. And now currently working with Mr. Kharmicel.
Q: What is “For the Cult” event, how did it get started? Please explain to those who don’t know or aren’t familiar with it.
That is me and my homie Benji. We just love movies, I love movies! We are all about just crazy type of shit that is out there. Doesn’t matter what genre, we just like good movies! We just got the idea of trying to expose the movies that we like and just share it with other people. Hopefully they want to come out and hang out, eat popcorn and watch some good shit. We kept going with it, I think we are on our 3rd or 4th event now.
Q: What advice would you give an up and coming business owner or entrepreneur?
SF: Don’t do it so I can get all this money!
Q: What advice do you have for the younger generation who might be thinking of possibly getting into the business of a record store or a business involving hip hop?
SF: Jokingly says: Don’t do it! Come into this store and give me your money! And maybe you can work for me or some shit and you can learn that way! But other than that yeah don’t do it yo!
Q: What kind of legacy do you want to leave behind or blueprint?
SF: As far as what kinda mark I wanna leave? This shit is real, nah, I don’t know, shit, I never really gave it any type of thought. I just hope that people appreciate and are enjoying what I am trying to provide for SD. Hopefully the community and the culture can thrive and we can do it all together!!!
Thank you for reading my first interview. Hope you all enjoyed it! Go shop at Fivespace!!! Erick posts daily new arrivals and sold items on his IG @fivespaceshop. His online website is http://www.fivespaceshop.com. Location: 2305 University Ave #101, San Diego, CA 92104. Until next time horror fiends and hip hop heads! While you’re at it follow my blog on social media @7octoberz and Facebook!